1/17/2024 0 Comments Callout extensions adwords editor![]() ![]() This is another very handy extension present in both AdWords and Bing ads. This format is fairly similar for the implementation of all extensions and as you can see from the screen shots below, the set up on AdWords follows the same pattern. In Bing simply click the ad extensions tab.įrom the drop down you will find all the manual ad extensions you can implement, including sitelink extensions.Īll you need to do now is click create new sitelink, add in your details and away you go. While slightly different, both AdWords and Bing offer great options for sitelinks and they are very easy to implement. The link headline itself is also made larger. From this you might assume AdWords has the better sitelink extensions but Bing also offers enhanced sitelink extensions.Īs you can see from the Bing ad image above, enhanced sitelink extensions provide additional descriptive text under each link. Some of the key differences are that Bing sitelink extensions have a 35 character limit for the headline/description and you can add up to 10 sitelinks, whereas AdWords allows 25 characters in the headline, 35 in the description and up to 20 sitelinks per campaign. Google has actually reported 30% increases in CTR for advertisers just using sitelink extensions. As an added benefit the sitelinks also make the ad itself bigger and more prominent for users.ĪdWords sitelinks making ads even bigger: Whether your company is e-commerce, lead generation or B2B, sitelink extensions are ideal for showcasing multiple product or service links in your ad. They are probably the most commonly encountered ad extensions on Bing or AdWords and they are extremely useful for the majority of campaigns. Sitelinks allow extra links to multiple website pages to be included in your ads. Let’s take a look at some of the ad extensions you can find on both platforms and the differences you may encounter. If you have used both Bing ads and AdWords for your paid traffic campaigns, you will have noticed some extensions are unique to each platform, while extensions present on both platforms have subtle differences in functionality or presentation. Now the two platforms offer very similar capabilities for advertisers utilising extensions, yet some interesting differences remain. However, over the past few years Bing has really stepped up the competition. In days gone by, AdWords was the clear winner on the extensions front with a greater range available. There are, therefore, plenty of good reasons to use extensions. AdWords also directly point out that, on their platform, extensions contribute to ad rank, along with quality score and bid. Far from being arbitrary bells and whistles for your ads, extensions give greater prominence to your ads and improve your CTR.īing claim that their ad extensions deliver increased visibility, which lead to more clicks and therefore better ROI, while AdWords clearly state that on average their advertisers see a 10 - 15% improvement on CTR from adding suitable extensions. Extensions are relatively quick and easy to add on both platforms and they have several advantages. ![]() When building well-structured AdWords or Bing ads campaigns, you should never leave extensions off your checklist. Adding extensions to your AdWords or Bing Ads campaigns is a great way to enhance your ads. ![]()
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